Empress Mimi

Fabulous lingerie, inclusive brand. Heavenly project.

What I did:

Refreshed existing tone of voice and created new copy for products and collections, the about page and marketing emails.

Sacha, Empress Mimi Co-Director

"Out of 11 product descriptions tested - 9 are winners so far. My personal best is maybe a 50 percent hit rate so the fact that you're at 90 percent is comment enough I think. We really love working with you as the output is of exceptional quality every time. It just outperforms everything I've ever created almost every time. Unheard of in my books."