Browns

High-end heavyweight. High-brow yet irreverent. F-u-n.

"A pun is the lowest form of humor, unless you thought of it yourself." - Doug Larson

The brand

Stalwart high-end British fashion retailer.

The brief

Write collection copy and product descriptions packed full of personality.

The result

Produced collection and product copy in the Brown TOV. Used a hefty number of puns*; what the client wants, the client gets.