A few projects...

Copywriting

It's not about the hard sell. It's not even about selling (at least, not outwardly). Good copy is bang-on-the-nose tone of voice and human-to-human connection. If a sale is like a laugh, copy done right is the perfect tickle. You barely notice it but it's making you inexplicably laughing your socks off and rolling around the floor.

Check out examples of my copywriting on Authory.

You'll find a handful of examples of my work right here, plus lots more on Authory (click here). Unfortunately, I have a stash of awesome projects I'm unable to share with you due to NDA constraints (usually agency work for high-profile clients). However, if there's something specific you're looking for, do as it might be that I have exactly what you need tucked away in some dusty, forgotten folder on my Z drive or in a fluffy cloud somewhere.

Content writing

If copy is a feather, content writing is a bird. It's beautiful, intriguing, engaging; you watch it, wonder where it's going, heck, it even makes you think about the bigger picture.

View examples of my content writing here.

Features

I wasn't going to push the feather/bird analogy but let's try this. If copywriting's a feather, content is a bird, a feature is the bird's hidden world. What it does, where it goes, what it sees - and this bird's world is different from every other.

Thing is, unless you peek outside your immediate periphery, you might (you probably will) miss it.

A feature holds interest, shed new light. It's full of voice and colour and exploration. Features are well-researched and, above all else, they're time well spent.

So, here are a few of mine.