Waad Aloqaili

Luxury couture. Shiny new copy.

The client

Luxury couture label Waad Aloqaili, formerly Skytten Couture, based in Riyadh, Saudi Arabia.

The brief

Elevate tone of voice; produce collection story, product copy and social media captions for three consecutive collections.

The result

Dusted off existing web, email and print copy, giving it an elevated tone of voice to bolster the label's repositioning as a major couture brand in the Middle East.

Waad Aloqaili, Creative Director

"I wanted to extend my sincere appreciation for your exceptional professionalism and extraordinary writing skills. Your attention to detail and meticulous approach have resulted in a flawless outcome. Everything has turned out precisely as needed, and I couldn't be more grateful."