Bally
Swiss luxury fashion brand.
The brand
From quality leather shoes to innovative Bally is one of the world's longest-standing luxury brands.
The brief
Write copy for new collections, including landing pages and product descriptions, plus marketing emails, articles and copy for printed materials. Polished, inspirational, high-end style befitting a luxury global, heritage brand.


This season, there’s no better time to relive the daring and eccentric look of the seventies. The Bally autumn/winter 2016 collection draws inspiration from the celebrated musicians, designers and artists of the time whose experimentation and passion transformed sound and vision.
The Bally woman leads the way with exuberant ready-to-wear that’s abound with nostalgic prints, playful silhouettes and vibrant hues of chartreuse, mustard and shocking pink. Borrowing from the boys is gaining ground this season with tailoring and vintage-inspired shoes taking on a masculine silhouette. For bags and shoes, we’ve woven in new precious skins and exotic furs to maximise the collection’s retro flair.
Bally gentlemen, see the new season in with a decadent take on tailoring. Seventies-inspired plum tones and monochrome checks imbue classic blazers and formal trousers. Offsetting the retro feel of the men’s collection is a line of futuristic sneakers and sleek city bags that brings the audacious vibe of the seventies to the present day.
AW16
Come say hello
You'll find a few examples of my work on here but if you'd like to see more, send me a message below.
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To download a quick-start brief doc for getting things rolling, zero fuss, click here.
Victoria Carter Professional Copy & Content Writer & Journalist, Hampshire, UK
07833746360
hello@victoriacartercopy.com
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