magazine cover featuring a woman wearing a red/white dressmagazine cover featuring a woman wearing a red/white dress

the other copywriter

Victoria Carter

freelance copywriter

black and white image of victoria carter
black and white image of victoria carter

Hello!

Good to meet you.

Thinking of hiring a freelance copywriter or content writer?

That's smart; I like you already.

If you're thinking of hiring me, there are a few things you should know...

  • I'm a bloody good writer. Partly because writing has been a LOVE of mine since childhood. My approach to writing is much the same as it was way back then: curiosity-driven; full of bounce yet grounded; free. Only now, I have market knowledge, pragmatism, and a few bigger words.

  • I don't (always) follow the rules. Hey, I'm not arrogant; I don't assume I always know best and I always take time to listen to the thoughts and opinions of others, without exception. However, I don't believe there's a single way of doing something; I'm far more open-minded than that.

  • I'm driven by instinct, natural talent, and years of knowledge (gleefully and gratefully suckered up from working with a heck load of brilliant minds and bodies, and my own mistakes/misadventures/successes).

  • I have 10+ years of experience crafting original, on-brand messaging that lands right in the centre of your audience's collective hippocampus; that's memory central and it's a bloody good place for your brand to be.

  • I'm AI-free; I have enough skill, expertise, and ideas, and the confidence to use 'em all. Some people might call me a dinosaur and that's ok with me 'cos I do copy with BITE.

So, I might not be the copy or content writer for you. If, however, you want a writer that thinks a little differently, considers the bigger picture, and gives you proper, authentic human connection on a page, let's talk.

Or why not go ahead and try me.

Give me a brief; give me a slither of a brief; give me a blank page, a customer persona called Rita, a cut-out of a sandwich maker, and 24 hours...

Try me.

Luckily for you, others have done just that and have reaped the rewards. Check out my portfolio or get in touch for more examples of my work.

So, what do you say?

I say, let's go for a ride 👀

Here's my approach:

1) I get to know your customer (inside and out)

2) I get to know your brand (inside and out)

3) I write copy that a) appeals to your customers and b) sounds, looks, tastes, and feels like your brand and yours alone

*see my blog post for more on this

Three Steps to Great Copy*

Truffle Shuffle logo
Truffle Shuffle logo
Waad Aloqaili logo
Waad Aloqaili logo
Browns logo
Browns logo
Great Little Trading Co. logo
Great Little Trading Co. logo
Empress Mimi logo
Empress Mimi logo
Farfetch logo
Farfetch logo
Belstaff logo
Belstaff logo

Courses and stuff...

MA Writing Fashion & Culture Solent University 2012

BA (Hons) English Language & Literature 2010

TQUK Level 2 Certificate in Digital Marketing (RQF) 2024