magazine cover featuring a woman wearing a red/white dressmagazine cover featuring a woman wearing a red/white dress

freelance copywriter

Fashion, lifestyle, culture, and travel content and copy

Victoria Carter

freelance copywriter

black and white image of victoria carter
black and white image of victoria carter

Hello!

Good to meet you.

Thinking of hiring a freelance copywriter or content writer?

That's smart; I like you already.

If you're thinking of hiring me, there are a few things you should know...

I might not be the copywriter for you.

But before you wave me buh-bye and pop open a new tab, let me tell you why:

There's no single superstar copywriter who can do it all. There are loads of good 'uns out there, and we're all a little bit different.

Me?

I like to do my own thing. I've never been one for following the crowd or settling for middle-of-the-road.

I live smack bang in the middle of Boldsville because bold, original copy and content is the only way to make an impact.

If you dawdle around in the middle of the road, you're gonna see the rest of the world hooning past you, leaving you in a haze of dust.

That's not to say I'm brash. I'm a thinker and a respectful and thoughtful communicator. I'm not loud and in-your-face but if that's the kind of copy you want, let's do it.

You want subtle and barely-there? Done.

Not sure what you want? Hey, I'm here to help.

I have ten years' experience crafting original, on-brand messaging that lands right in the centre of your audience's collective hippocampus; that's memory central, and it's a bloody good place for your brand to be.

So, jump on in. Let's go for a ride. 👀

Here's my approach:

1) I get to know your customer (inside and out)

2) I get to know your brand (inside and out)

3) I write copy that a) appeals to your customers and b) sounds, looks, tastes, and feels like your brand and yours alone

*see my blog post for more on this

Three Steps to Great Copy*

Truffle Shuffle logo
Truffle Shuffle logo
Waad Aloqaili logo
Waad Aloqaili logo
Browns logo
Browns logo
Great Little Trading Co. logo
Great Little Trading Co. logo
Empress Mimi logo
Empress Mimi logo
Farfetch logo
Farfetch logo
Belstaff logo
Belstaff logo

Courses and stuff...

MA Writing Fashion & Culture Solent University 2012

BA (Hons) English Language & Literature 2010

TQUK Level 2 Certificate in Digital Marketing (RQF) 2024